A blog by Marc Danziger about people, their conversation-centric organizations, and social media tools and technology.

Social Media And The Small Business - Yet Again

By Marc Danziger on March 17, 2010 7:11 AM | No Comments | No TrackBacks

I've said it before, and I'll say it again - SMB that thoughtlessly adopt the big business strategies of personalization and outreach in social media may or may not be doing themselves a favor.

In today's WSJ - 'Entrepreneurs Question Value of Social Media.' (probably behind a paywall) It's not that they're Luddites...
Last year, social-media adoption by businesses with fewer than 100 employees doubled to 24% from 12%, says a survey released in January of 2,000 U.S. entrepreneurs from the University of Maryland's Smith School of Business and Network Solutions LLC, a Web-services provider in Herndon, Va.

Meanwhile, a separate survey of 500 U.S. small-business owners from the same sponsors found that just 22% made a profit last year from promoting their firms on social media, while 53% said they broke even. What's more, 19% said they actually lost money due to their social-media initiatives.
Here's my old Slideshare deck on the topic...
-

No TrackBacks

TrackBack URL: http://www.windsofchange.net/cgi-bin/mt/mt-tb.cgi/8847

Leave a comment




Communities and Networks Connection

About Me

I'm Marc Danziger, a social-media and technology strategist for hire (and you should hire me). I've been thinking up, designing, and managing the development of technology projects for over 15 years with major projects in healthcare, media, automotive, retail, and politics.

Recently, I've done work for Inc. and Fast Company magazines, Warner Music, Manpower, Central DuPage Hospital, and Florida Hospitals, among others.

I focus on two areas: developing technology strategies - typically strategies for customer and stakeholder engagement; and organization to improve technology delivery. I've also done quite a bit of troubled project recovery, as well as straightforward project delivery management. I'm a strong advocate of agile methodologies, and am a certified ScrumMaster.

Charmed Particles, Inc. is my company (the name comes from my early fascination with physics), and it has been in operation for almost 20 years.

Download a pdf of my CV here, my LinkedIn profile can be found here, and you can reach me on IM at:

AIM: MarcDnzgr

Y!: marcdanziger

G!: marc.danziger

You can also email me at marcd @ charmedparticles.com (remove the spaces)

Charmed Particles

Promote Your Page Too

About this Entry

This page contains a single entry by Marc Danziger published on March 17, 2010 7:11 AM.

A Tale Of Two Media...And Their Revenue Models was the previous entry in this blog.

The End Of Publishing's End is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Search

Categories

Monthly Archives

Elsewhere

  • Marc Danziger tweeted, "Social Media And The Small Business - Yet Again: I've said it before, and I'll say it again - SMB that thoughtless... http://bit.ly/9hgBry"
  • Marc Danziger tweeted, "13 step social media strategy - 3) define the conversations that will support those goals; - if it's all about conversation - which ones?"
  • Marc Danziger tweeted, "The Test Of All Knowledge Is Experiment: I tried to close the comment argument with Chris below, and actually like... http://bit.ly/bvEMLR"
  • Marc Danziger tweeted, "13 step social media strategy - 2) define goals for social media that explicitly support those goals;"
  • Marc Danziger tweeted, "13 steps to a useful social media strategy http://bit.ly/9SkHOl"
  • Marc Danziger tweeted, "After the biz goals - 2) define goals for social media that explicitly support those goals; (because otherwise SM success won't matter)"
  • Marc Danziger tweeted, "A Tale Of Two Media...And Their Revenue Models: So let's be clear - all media companies are struggling as both the... http://bit.ly/90WLmA"
  • Marc Danziger tweeted, "Two Media Med In A Bar...: It was the best of Times... Over at my work blog, I have a piece up on the latest way t... http://bit.ly/auf5dq"
  • Marc Danziger tweeted, "Why Won't AGW Believers Make Deals?? Or "I'd Rather Be Right...": In the course of my comment back-and-forth with ... http://bit.ly/9NkjrG"
  • Marc Danziger tweeted, "13 step social media strategy 1) elicit the current corporate strategic goals; You don't know why you're doing this otherwise..."
  • Marc Danziger tweeted, "Journalists - Crazies On The Left (And Right?): So I tripped over this as I was surfing around last week, and flag... http://bit.ly/cpKz91"
  • Marc Danziger tweeted, "is enjoying his anniversary by minimizing the use of computers today..."
  • Marc Danziger tweeted, "Six Years Ago Today - Our Saturday: Me:I chose this ring for you because it sparkles and is brilliant and because ... http://bit.ly/aNPPa7"
  • Marc Danziger tweeted, "How the Government Extinguished Silicon Valley: Over at The Futurist, Randall Parker laid out the 4 Horsemen in J... http://bit.ly/dqcqL6"
  • Marc Danziger tweeted, "My Facebook Status: ...says it all: Marc Danziger is doing errands with Biggest Guy and chatting. Parent bliss. B... http://bit.ly/cMnD5P"
  • Marc Danziger tweeted, "In Denial: Global Warming Hoaxes Dismantled: The Weekly Standard does a very good job documenting all of the scan... http://bit.ly/cs5mW2"
  • Marc Danziger tweeted, "Artificial Intelligence: The Mauldin Test: From John Mauldin's investment newsletter. I thought this rang true (l... http://bit.ly/ca1wrT"
  • Marc Danziger tweeted, "DNA Confirms Jewish Roots of... Zimbabwe's Lemba Tribe: As the BBC puts it: "They do not eat pork, they practise m... http://bit.ly/dxiszK"
  • Marc Danziger tweeted, "Quote of the day - "I mean, what’s the ROI of email?" - John Glaser of Partners healthcare talking about health IT - http://bit.ly/cEsGcg"
  • Marc Danziger tweeted, "'Astro-Squirrels' With Coconut Helmets: London's Daily Telegraph has the photo and short story: 'Astro-squirrels' ... http://bit.ly/d7BzHE"