Charmed Particles: November 2009 Archives

A blog by Marc Danziger about people, their conversation-centric organizations, and social media tools and technology.

November 2009 Archives

The Future of Media is (Shockingly!) Conversational

By Marc Danziger on November 16, 2009 2:02 PM | No Comments | No TrackBacks

The kind folks at eMediaVitals.com - an online site dedicated to the profession of journalism - were kind enough to invite me to put up an article building on my remarks to the LA Press Club a few weeks ago.

Here's the opening:
Every media brand in existence is working to build a community.

Most of them won't succeed.

Many won't succeed because the business organizations that are trying to implement the communities are themselves crumbling, caught in a downdraft of declining revenues, causing cuts resulting in declining quality which leads to declining audiences who pay less and are less valuable to advertisers - and so on.

And some won't succeed because they are doing community wrong - treating it as an adjunct, a bolt-on feature, or a simple expansion of "letters to the editor."

That's not community, it's not going to drive audience 'engagement,' and it's not going to lead to sustainable new business models.
Go read the whole thing, as they say...
-


Delicious Del.icio.us | Digg | |

Is Small Business Happy With Its Social Media Results?

By Armed Liberal on November 4, 2009 12:28 PM | No Comments | No TrackBacks

So as I've been trying to do a "Big Business Social Media" deck, the news is full of a study that seems to show that small business doesn't use social media very much and doesn't much like what it uses.

I'm shocked, just shocked (not really). Actually, it kind of confirms what I've been seeing in talking to small business owners out in the wild.

Here's the lede (sorry, the study doesn't seem to be available; I'm just piecing together clips about it from press releases and blog posts):
Sites like Facebook and Twitter have taken off among individuals for personal use. But what about the use of social networking at small businesses?

A survey commissioned by Citibank and conducted by GfK Roper found that some small businesses see little reason to hop onto the social-network bandwagon.

Based on interviews in late August with 500 executives running businesses with fewer than 100 employees, the survey said that 76 percent of them found sites like Facebook, Twitter, and LinkedIn to be of little help in finding new business leads. Further, 86 percent of those questioned have not used social-networking sites to look for business advice or information.

(from cNET)
Here are the numbers:

Citi_helpful.JPG


Continue reading Is Small Business Happy With Its Social Media Results?.
Delicious Del.icio.us | Digg | |

'Niceness,' Conformity, And Community Quality

By Marc Danziger on November 3, 2009 10:59 AM | No Comments | No TrackBacks

I've written a few times about the importance of 'quality' in building online communities.

Today the LA Times confronts the question, as a heated screed in response to an editorial on immigration was first left up, then taken down in response to reader reactions.

The comment in question was clearly heated and racially charged.

And I think we have an interest - especially about important and controversial issues - in promoting civil disagreement.

I'm very happy that the Times was willing to bring the issue up for discussion and comment (you can hop in and comment as well).

But there's something here that makes me a little queasy. I think we play by somewhat different rules when we move from commerce to policy, and I think that blocking someone from participating simply because we don't approve of or can't get comfortable with their views - the commenter in question hadn't abused other commenters or the author - is very dangerous. In fact, writing these words, I realize that it's even dangerous in a commercial community.


Continue reading 'Niceness,' Conformity, And Community Quality.
Delicious Del.icio.us | Digg | |
« October 2009 | Main Index | Archives | December 2009 »
Communities and Networks Connection

About Me

I'm Marc Danziger, a social-media and technology strategist for hire (and you should hire me). I've been thinking up, designing, and managing the development of technology projects for over 15 years with major projects in healthcare, media, automotive, retail, and politics.

Recently, I've done work for Inc. and Fast Company magazines, Warner Music, Manpower, Central DuPage Hospital, and Florida Hospitals, among others.

I focus on two areas: developing technology strategies - typically strategies for customer and stakeholder engagement; and organization to improve technology delivery. I've also done quite a bit of troubled project recovery, as well as straightforward project delivery management. I'm a strong advocate of agile methodologies, and am a certified ScrumMaster.

Charmed Particles, Inc. is my company (the name comes from my early fascination with physics), and it has been in operation for almost 20 years.

Download a pdf of my CV here, my LinkedIn profile can be found here, and you can reach me on IM at:

AIM: MarcDnzgr

Y!: marcdanziger

G!: marc.danziger

You can also email me at marcd @ charmedparticles.com (remove the spaces)

Charmed Particles

Promote Your Page Too

About this Archive

This page is an archive of entries from November 2009 listed from newest to oldest.

October 2009 is the previous archive.

December 2009 is the next archive.

Find recent content on the main index or look in the archives to find all content.

Search

Categories

Monthly Archives

Elsewhere

  • Marc Danziger tweeted, ""Obsessed with smartphones, oblivious to the here and now" - http://bit.ly/dAiA1k - I seem to notice this in myself and my friends...you?"
  • Marc Danziger tweeted, "Terrorist v. Mucker ^2: Kevin Drum has jumped into the issue - on my side. Interesting comments, as well. I'll sug... http://bit.ly/bFRpFz"
  • Marc Danziger tweeted, "Mucker v. Terrorist: ...Jerry Bruckheimer is already making the movie, and if not...call me anytime Jerry and I'll... http://bit.ly/dl7XRx"
  • Marc Danziger tweeted, "Just got eBay package...asked me to rate them at 5 stars or else call...exactly what I tell every retailer to put on receipts..."
  • Marc Danziger tweeted, "Catch 22: Somehow I thought of this last night... Milo carefully said nothing when Major ---- de Coverly stepped i... http://bit.ly/9WHvn0"
  • Marc Danziger tweeted, "RT @Direct_Partners: Percentage of consumers who find their peers' credibility has dropped by almost half. http://bit.ly/bGHy1p"
  • Marc Danziger tweeted, "A Five-Minute Social Media Strategy Exercise: I'm one of those people who believe that things are almost always si... http://bit.ly/b42hCD"
  • Marc Danziger tweeted, "just did a five-minute social media mapping exercise - http://bit.ly/9V8UL8"
  • Marc Danziger tweeted, "Walt > Woodshed: John Judis just shreds Stephen Walt's - endlessly repeated - claim that Israel was a key factor i... http://bit.ly/8YVF2Z"
  • Marc Danziger tweeted, "Doing It Really Wrong And Making It Right: We've all got TSA horror stories (my favorite is the time at MCO that I... http://bit.ly/bKGyh4"
  • Marc Danziger tweeted, "wonders what your business does about making it right when things go wrong...http://bit.ly/cBgJDQ"
  • Marc Danziger tweeted, "Interesting... http://bit.ly/aKcARB"
  • Marc Danziger tweeted, ": woc_banner1.gif http://bit.ly/cibi9i"
  • Marc Danziger tweeted, "RT @sedaye_iran: epersian radio caller Canadian embassy in Tehran open to protesters #iranelection #22bahman"
  • Marc Danziger tweeted, "RT @media4iran: 11Feb0934 rt @onlymehdi Live From Iran: #iranelection #22bahman THERE IS NOTHING ON FIRE in sadeghiyeh SQ please double ..."
  • Marc Danziger tweeted, "RT @fahimn: The IRINN channel is beginning 2 show live coverage of the #22Bahman marches as PPL gather. #IranElection /@CNNIranDesk"
  • Marc Danziger tweeted, "Stimulus "Green Jobs Revolution" Is Happening: In China: Erm, remember the green power potion of the stimulus, whi... http://bit.ly/cz40EF"
  • Marc Danziger tweeted, "What Israel Can Teach Airport Security: The lameness of airport security in the USA - or security theater, as it s... http://bit.ly/9bIFSu"
  • Marc Danziger tweeted, "Strategy On A Budget - Guest Post: Guest post by Mark Buehner, in response to my "Can't Quit" post. An invitation ... http://bit.ly/9m9m8U"
  • Marc Danziger tweeted, "Bottlenose Dolphins Invent "Ring Feeding": Very smart approach. Swim in shallow flats where fast-moving fish live.... http://bit.ly/bYT8oX"